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      <image:title>Product Design: Fighting HIV - Here’s another graph that helps to show the correlation between efficacy and adherence. It’s clear that the higher the adherence the better the drug performs its job.</image:title>
      <image:caption>Source: CDC</image:caption>
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      <image:caption>Research done by San Francisco's Kaiser Permanente Medical Center studied 600+ people who started PrEP between 2012 and 2015. Over 99% were men who have sex with men, 84% reported multiple sexual partners, and 30% had HIV-positive partners. At the end of the study they found that zero participants contracted HIV. That’s a huge success.</image:caption>
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      <image:title>Experience Design: Enhancing Autonomy for Elders - But we ran into a problem…</image:title>
      <image:caption>After user testing our prototype with seniors, we began to recognize that our prospective storytellers may need more help. Our design originally called for volunteers to help facilitate the storytelling session but with little interviewing experience, they might find it difficult to elicit engaging stories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1565900336416-DFOSQGDAMFRQEJGYPC02/Actors.png</image:loc>
      <image:title>Experience Design: Enhancing Autonomy for Elders - Rather than choosing one we thought “Why not combine the two?”</image:title>
      <image:caption>We began to imagine a live event that fought cognitive decline and isolation through storytelling while engaging communities. Local volunteers would act as facilitators to help structure and later archive the stories as a Podcast, helping them reach a broader audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1565776228747-H4HUSEYTMGSG54UULNMH/Puzzle-Memory.gif</image:loc>
      <image:title>Experience Design: Enhancing Autonomy for Elders</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.omaransaridesign.com/transportation-safety-design-creating-safer-micromobility</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589412128431-AK09H13Y061LI2KWIYR4/jetsons+clip.gif</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility - Remember this?</image:title>
      <image:caption>In the 1960s, the Jetson’s gave us a futurists’ glimpse at what transportation could look like in the not so distant future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589451629997-BAQ3HZP9TSXGA6ODP04R/Age+2.png</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility</image:title>
      <image:caption>- Dockless Electric Scooter-Related Injuries Study</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1588981121735-QAY70IFCJG1Q4P6A5FYU/Helmet+Unlock.gif</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589430805891-W9AEMXRYB7H1LEJKDR4D/image-asset.jpeg</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility - What Happened?</image:title>
      <image:caption>Rather than revolutionary design, innovation in micromobility has been mostly evolutionary. This approach has led to the electrification of once human-powered vehicles such as scooters and bikes, giving rise to companies like Bird, Scoot, and Lime.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589409935647-7DD50E7BKRV7OTOGQ5CM/Scooter%252BAccident.001.jpg</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589444035556-82R5GVJCTTKZ1ACJH6TR/Enhancing+MicroMobility+Safety+final.005.png</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589444062697-K4WLG34WI6VDRH31P7GL/Enhancing+MicroMobility+Safety+final.001.png</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589444035100-OXEII2V4S2Q0X116ML05/Enhancing+MicroMobility+Safety+final.004.png</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589444047268-EJ5BDMNULANEY7RH138R/Enhancing+MicroMobility+Safety+final.002.png</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589444042535-VMPVMTXEPXH0X2XO8HE5/Enhancing+MicroMobility+Safety+final.001.png</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589413809123-JNLMVEATOBHX2KEUBGZT/scooter+cartoon.gif</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility - But somehow we ended up with…</image:title>
      <image:caption>We clearly haven’t made it to the Jetsons version of getting around. Instead we’ve found ourselves being reacquainted with a much older technology</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589447642776-GJW2VMIVLZNZJXKFUQ22/SAFETY+SCREEN+2.gif</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility - We can do better.</image:title>
      <image:caption>The majority of the onboarding experience for providers like Bird, Lime, and Jump is dedicated to educating users how to care and pay for their rentals. Safety by design means prioritizing a user’s wellness at every stage of a product’s design, ensuring their safety is not an afterthought.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589447369998-DTARICVS20UHUXUAXGBK/SAFETY+SCREEN.gif</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility - Don’t blame the user.</image:title>
      <image:caption>It’s hard to blame users considering the lack of design going into safety. This demonstrates the amount of UI designated to safety during the onboarding experience for Bird scooters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589448738978-P6TNE4RGWEAXOZ0UUA10/TandC.gif</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589445918821-6823LKESSUNIXUMJGTKY/User+Error.PNG.001.png</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589449670586-XX4BFEAK2RBEJ0P6Y307/millenials.jpg</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589445122929-9QBSM3DUY3O0D59CHWVR/Head%2Binjury.jpg</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/1589445191609-N2WIT3F9518TZC22S0KF/muni%25252Bresearch.001.jpg</image:loc>
      <image:title>Transportation &amp; Safety Design: Creating Safer MicroMobility</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.omaransaridesign.com/design-strategy-supporting-deib-leaders-build-better-business</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6345d501232c4049894469/ff1ac428-216c-4452-9252-946ec68bb485/Discovery+%26+Design+Workshop+Deck+Cover.png</image:loc>
      <image:title>Design Strategy: Supporting DEIB Leaders Build Better Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

